What are the most effective ways to boost sales on the WooCommerce store? This is a question that sellers worldwide are asking, and I will answer it in this post.
Although, many factors contribute to boosting sales on WooCommerce. A few factors to consider are what products you sell, who your customers are, and how well optimized your website is.
However, not only these factors but also there are a few tactics any seller can take to improve the conversion rate! We’ll cover these 15 tactics below.
15 Tactics to Boost Sales on WooCommerce
First, you’ve set up your WooCommerce store and done all the hard work of creating a product. Now you’re ready to boost sales from your store!
The first thing you should do is make sure that your website has engaging content. It will help people find your products, which in turn will boost sales.
(Engaging content means delivering information in a way that speaks directly to the audience. Content is fabulous, but you have to get across to your audience if they are supposed to care or care enough.)
Next, it’s vital to have an attractive design for both desktop and mobile users. If someone visits your site on their phone but can’t easily purchase something they see, then they are unlikely to come back again later.
Once you create relevant content and optimize your site for mobile devices, it’s time to boost sales with social media marketing & other marketing strategies!
Below are the 15 tactics for you:
1) Focus on Content Marketing
It is the most effective way to boost sales. Before you can make sales on your WooCommerce store, you need to be seen on the internet. What happened about the first thing anyone looking for anything to solve? Most happen to visit Google and search for products.
In this case, quality content is the only way to rank on Google SERPs. So gaining traffic to your store is the main goal of content marketing.
Therefore, if you have engaging content on your site that is shared all over the web, it will drive traffic to it. From there, you can convert those visitors into customers.
You can also use content marketing techniques to boost sales by getting influencers to talk positively about your products.
2) Optimize Your Site for Mobile Users
The best way to boost sales on a WooCommerce store is to make sure the site looks good on mobile devices.
If someone clicks a link on Facebook for one of your products, and it takes them to a site where they can’t read the whole thing on their phone, then you have lost that sale. As a result, it is essential to make sure your site looks good on mobile devices.
To improve your mobile experience, you can design your site separately for mobile devices or use AMP. There are numerous AMP plugins available for WordPress.
You can use AMP for WP plugin, a popular AMP plugin that adds AMP support to any WordPress site.
Furthermore, you should create a mobile-friendly app for your store. Mobile devices will make your store more accessible, which will result in higher sales.
Note– As we are talking about WordPress store meaning WooCommerce store, so you can use AppPresser to build a mobile app with WordPress
3) Offer Discount/Coupons to Boost WooCommerce Sales
Coupons are a very effective way to increase sales. Discount coupons make it easier for customers to make purchases, and they are a very effective way to gain more sales.
What type of coupon should you offer? It can either be a discount or a giveaway. Make sure that the coupons you offer are relevant to your website and what you sell.
For example, if you sell running shoes, a discount coupon for sports accessories will be relevant to your store. If you’re holding an event, then a giveaway will be a better way to get people to visit your site.
You can offer coupons/discounts to purchase products through the WooCommerce default coupon option or use a more advanced WooCommerce coupon plugin.
4) Flash Sales (Today Only)
Flash sales are a very effective way to boost sales. This tactic allows you to offer your products at a massive discount for one day only. This massively increases customer desire and incentivizes them to come back for more goodies.
Many sites use this tactic, but it’s usually done manually. However, you can also automate the creation of a flash sale through a WooCommerce plugin/extension!
It is recommended that you try Sale Flash Pro, a WooCommerce module that allows you to set up promotions on your website.
5) Cross-Selling and Upselling
Cross-selling refers to offering visitors other products that are related to the product they initially viewed. For example, you can offer a visitor looking at your running shoes a pair of socks to complete their outfit using this tactic.
Upselling is when you offer a customer a more expensive product or service in place of what they originally wanted.
If you’re using WooCommerce, then you can use a WooCommerce upsell feature. I recommend trying Iconic Sales Booster or a WooCommerce Boost Sales plugin that allows you to create upsells.
6) Recover Abandoned Cart
When customers add products to their carts and abandon them, you can use cart recovery tactics. The feature will automatically send an email with the contents of the abandoned cart.
As a result, customers will be more likely to complete their purchases. Additionally, this feature will boost your sales just by itself since abandoned cart recovery emails effectively convert customers.
You can add this feature to your store by using the WooCommerce Recover Abandoned Cart extension, a popular WooCommerce plugin. Alternatively, you can use Yith WooCommerce Recover Abandoned Cart.
7) Offer Free Gifts for Shopping More
Why not give your customers a gift if they spend more? For example, if someone pays $50 or more, you can offer them a free product.
Physical products or coupon codes can all be used as gifts. I recommend offering a gift card during the checkout process. It will encourage customers to shop and boost sales.
As an alternative to a gift card, you can offer an instant discount as a gift. If you provide something directly, make sure it is relevant to the product they are buying.
8) Send Personalized Newsletters
Sending personalized emails to your customers is a great way to connect with them. Smart emails can inform your customers about various topics, such as:
- New products
- Products they were looking at
- Discounts & more…
With WooCommerce Reminder Emails for WordPress, you can send customized emails to your customers based on different triggers such as:
- Product suggestion emails
- A cart abandoned email
- Upselling emails
- Pending payment mail & more.
9) Reward Points for the purchase
This is one of the best ways to boost your WooCommerce sales. If you have a high-traffic store, then you can use this tactic to encourage customers to return.
As a result, reward points can be redeemed to make purchases, browse the website, or share your products on social media.
There are several good rewards and referral plugins available for WooCommerce. I recommend Points And Rewards For WooCommerce by Make Web Better.
10) Social Proofing
This is an effective tactic that every store should implement. Social proof shows other people that your product is popular and has been purchased by others.
As a result, your store will gain more credibility and social proof. Furthermore, you can use these tactics to increase your sales and reduce your bounce rate.
I recommend using WooCommerce Notification or NotificationX. These plugins will display notification bars on your website.
11) Run an Affiliate Program
Having an affiliate program is one of the best ways to increase your store’s sales and revenue. When you run an affiliate program on your store, affiliates will send you traffic and make sales for your store. In addition, you will receive traffic from your affiliates without spending money on advertising. Also, you will get more sales than before.
A successful affiliate program requires a great product with excellent support.
I recommend using any of them from below:
Each of these plugins simplifies the process of running an affiliate program for WooCommerce.
12) Offer Reward For Product Review
Reviews of products will help to boost your sales by a lot since customers love them. WooCommerce stores with a product review average of 80% generate more sales than those without reviews.
When customers buy any products from your store, they can leave a product review. In this case, you can provide them with a discount or a gift in exchange.
You can use a good WooCommerce review plugin to build a solid reputation. I recommend the following one:
1/13) Speed Up Your Store Loading
Slow WooCommerce stores increase bounce rates. That’s why a slow store can indeed reduce sales by a great deal.
When customers visit your site and can’t see the content due to loading time, they will hit the back button. This means you lose a potential customer.
To speed up your store, I recommend hosting WPEngine or Nexcess WooCommerce. I also recommend using one of the following caching plugins:
It is also a worthwhile idea to use Perfmatters to improve the performance of your store. You can read Perfmatter’s review before taking any action.
Note– Using a CDN can improve the speed of your website. This is why I recommend using MaxCDN, which provides optimized caching with great speed.
2/14) Products of Quality
Make sure your products are of high quality to increase sales. If the quality of your product is good, you will gain the trust of your customers, and they will be more likely to make a purchase.
In addition, low-quality products will increase your bounce rate & drive away customers.
3/15) Fast Customer Support
Boosting sales on a WooCommerce product store requires good customer service. By providing good customer service, you can attract more customers and increase sales.
It would be best if you used a good plugin/extension to speed up your customer support. Additionally, you should hire more employees to serve customers quickly.
For example, you can use G2 Crowd to improve your customer service. You can also hire remote support from Freelancer or Upwork to assist your customers.
WooCommerce is a good platform for selling products online, but getting customers to your store can be challenging. To get more sales, you need to understand how people’s brains work at different stages of the process.
Besides, the default settings of WooCommerce are not optimized for conversions, and there’s no easy way to optimize them. Therefore, you need to spend hours tweaking the settings or hire an expensive consultant.
Some plugins (discussed above) allow you to increase your conversion rates by 50% with just a few clicks! In addition, you can automatically optimize most of the relevant settings on your WooCommerce store, so you won’t have to do anything.
Nevertheless, the above tactics and plugins will help you boost your sales on their own. Therefore, you can improve sales using the tips I gave you.
Don’t waste time & try to apply these tactics.