Affiliate marketing is the future of business models. This is an advertising system that does not require companies to pay for audience reach. Also, marketers can reap huge benefits if they have a traffic source.
The statistics indicate that affiliate marketing has a bright future, as there is a possibility that affiliate marketing will be a market worth $8.2 billion by 2022. According to Serpwatch, affiliate websites contribute to 16% of all eCommerce sales in the U.S. and Canada.
Since 80% of brands use affiliate marketing, you should also consider using it right away. However, if you are interested in learning how to build an affiliate website, you are just minutes away.
What is an affiliate website?
Affiliate marketing is a system where you sell someone else’s product and get a commission in return. This type of website promotes specific types of products and earns commissions from sales.
In order to earn an income from your website, you will need to become an affiliate of a program such as Amazon or ClickBank. After that, you must promote products from those programs with unique links, and drive traffic to them. Depending on the products you promote, you may earn a handsome commission.
How to build an affiliate website in 7 steps
Usually, it will take you only 7 steps to make a profitable affiliate website.
- Pick a niche.
- Choose a suitable domain name.
- Get hosting.
- Choose a CMS or build a custom website.
- Choose an Affiliate program.
- Publish Content
- Get approved.
Find a Profitable Niche
Niche refers to a topic or category. You can also break niches into sub-niches or micro-niches. For example, Sports is a niche, Golf is a sub-niche in Sports, and Golf Club is a micro-niche. In order to have the greatest impact, it is advisable to select a niche rather than trying to cover everything.
Pick a niche that you are interested in. You should choose a topic that interests you. Share your experiences, knowledge, and how someone else might benefit from the products.
You should choose a niche that has a long-term future as opposed to a one-time hit product. You may not earn anything from your affiliate website if you select the wrong niche.
Choose a Suitable Domain
Domains are the name and URL of a website. It is similar to your website’s address. You should choose a domain that corresponds to your chosen niche. Keep the domain name to a maximum of three words to make it easy to remember.
Also, you need to choose a suitable domain name with a populer TDL extension for your domain name. Usually, they are named with a dot(.) and com, info, org, etc.
You can register a free domain name with website builders, which is good for staging and development but not quite professional. As an example, Wix offers a free domain that has the following format: username.wixsite.com/yoursiteaddress.
If you are interested in getting a professional domain, you can use one of the domain registries such as Godaddy or Namecheap. In general, a dot(.) com domain usually costs around $10 per year. However, you can consider other extensions depending on the nature of your site.
In order to build an affiliate website, hosting is essential. Some website builders, such as Wix and Squarespace, offer hosting as part of their service. However, you can purchase hosting separately if you want a website that is built on a CMS or from scratch.
The quality of your hosting is very important, as if your visitors are unable to reach your website and have a poor user experience, that can adversely affect your financial success. For those who are still beginners and have a limited budget, I recommend using Hostinger or Nexcess hosting.
Choose CMS/Custom Coded Website/Static Website
Generally speaking, a website is just a collection of HTML, CSS, and JS code. To build a website, you would usually write the code yourself or hire a web developer to do the work for you. However, since WordPress, Wix, Squarespace, and other website builders are becoming advanced, it is possible to create a website within an hour.
There are many options for building websites with different content management systems. Let’s look at the most popular ones.
WordPress is the most popular CMS for creating any type of website. With WordPress, you can create an eCommerce website, a blogging website, an e-learning website, or any type of website you desire.
WordPress currently powers 37% of all websites on the Internet, and thousands of new websites are being created every day. It is a free CMS for self-hosted websites and has a wide range of free and paid plugins that allow website functionality to be added.
You can read: How Much To Build A Shop With WordPress [Ultimate Guide]
Getting Started with WordPress Website
In order to create a website with WordPress, you will need a domain and hosting. To launch a website, the domain and hosting must be connected through WordPress.
When your website is live, you will need to install a theme to give it a distinctive appearance. Some free themes are already installed, however you can install other professional themes for free. But if you wish to get the most out of any theme, you will need to purchase a pro license.
You can start with a free theme such as Astra, GeneratePress, or Kadence.
With their premium subscriptions, these themes offer affiliate website templates. Another source is Themeforest. On average, you can purchase a premium theme for an affiliate website for average $59.
A theme gives your website a structure but reaps most of the site. You will need plugins. The WordPress repository contains plugins related to SEO, Email Marketing, Analytics, and more.
Furthermore, you can use an affiliate plugin to promote your products on your website. I will discuss this further in the content section.
Another popular CMS with a hosting service is Wix. With WIX, you only have to purchase a domain and a subscription to launch your website. You can install themes to give your website structure or you can use the drag-and-drop builder to customize your website.
In order to add more functionality, you can use apps that are similar to plugins. Thus, you will have access to more than 250 different apps on the platform.
Squarespace is another popular platform for creating affiliate websites. It is a complete website builder with hosting that costs 12 dollars per month. Moreover, you can also easily create your website with pre-made templates and layout edits.
Apart from these, you have many other options as well. However, WordPress is the most popular choice among beginners. Once you prepare to scale up, you will need WordPress anyway.
Choose an Affiliate Program
When it comes to building a successful website, choosing an affiliate program is one of the most important factors. It is essential to select an affiliate program that is relevant to your niche. As an example, suppose you have a website that sells digital products. In this case, you can choose Envato Elements Affiliate, while Amazon Affiliate is the most popular option for physical products.
Additionally, you can look for programs that offer products related to your niche. The following are some of the larger affiliate programs:
- ShareASale Affiliates.
- Amazon Affiliates
- eBay Partners
- Shopify Affiliate Program
- Rakuten Marketing Affiliates
- StudioPress Affiliate Website
- Cj Affiliate Publisher’s Program
Read our 13 Top Affiliate Programs For Beginners to learn about affiliate programs.
Write content that is relevant to your niche. Company as well as affiliate programs need to approve your affiliation. Moreover, visitors must trust your website in order to purchase the product you promote.
Your content should be classified as informational, navigational, and transactional. Ensure that informative content makes up the majority of your content. Additionally, if you wish to publish transactional content through a plugin, you may do so.
Several Amazon plugins will display your niche-related products on your website as featured ads in the sidebar banner. Furthermore, some affiliate programs offer banner embedding code that you can use on your website if you do not wish to write the product content directly.
Apart from this step, everything above is completely within your control. Your approval depends partially on your own efforts; most of it depends on the policies of the program. As an example, you must make at least three sales in order to receive Amazon Associate approval.
Affiliate programs and clients have different requirements that must be met before they are approved for your website.
Other Necessary Steps
The 7 steps above are all you need to begin an affiliate website; however, there are two more steps you can take in order to successfully grow your affiliate site. “Email Sign UP” and Send “Newsletter.”
You can use tools like OptinMonster or Bloom to collect emails from visitors. First, make a list of visitors for promoting your blog and product reviews. Then, after you publish a new blog, send mail to your target email list.
According to Hubspot, every dollar spent on email marketing generates $42 in returns. This means that email marketing has 4200% return on investment(ROI). You can also use email marketing as an extension of your website growth as an affiliate marketer.
Alternative Platforms For Building Free Websites
Although a professional website is the best option, you can start without a website using Web 2 platforms.
Medium is an extremely popular website that you can use for building a portfolio. Additionally, you can use it to promote affiliate links. To work on this website, you do not need to purchase any themes or plugins. Simply submit your content and promote your items.
Tumblr offers another alternative to an actual website for starting a business. Here you can create a Web 2 blog to promote your affiliate products.
Blogger is a product from Google that offers a subdomain and hosting for free. With this platform, it is possible to create a simple blog as well as a professional one.
There are many other options available. These are the most popular among bloggers. A website is the best option for branding; however this option is unsuitable for beginners with no funds.
At the end of the guide, creating an affiliate site is not an easy task, but with a CMS such as WordPress, you can create a site in a very short period of time. I hope that this article provided you with a good understanding of how to build a profitable affiliate website.
Even though this is just a setup, success depends on a variety of factors. Traffic, demographics, and trends of a particular product are important factors in making a profit from an affiliate program.