How To Optimize WordPress speed? Ultimate Guide 2020

Do you need to Optimize the speed of your WordPress website? You are not the only one who wants a super-fast website speed. Webpage loading time is an important feature which must respond fast enough.

Google Pagespeed Insight and GTMetrics speed test defines your website speed test score. WordPress speed optimization service will get your website a perfect score. We are going to discuss WordPress website speed optimization and performance enhancement.

WordPress Speed
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Why should you optimize the speed of your WordPress website?

Every search engine ranks a website depending on various facts. One of the best facts is page loading time. Search engines like Google ranks the fast loading websites in a higher position. 

Site loading speed exceeding 2 minutes loses of 47% visitors from a website. To keep most of the visitors engaged, you must speed up your WordPress website. Lower loading time can increase your customer conversion and popularity rate. Many websites gained a huge number of customers and sales by optimizing their speed.

Read: how to increase web site load time in 60 minutes

Online buyers search products quickly and they are impatient about the service. One second loading time of a page is their expectation. To run an e-commerce page in WordPress, improve your site speed to get more visitors.

Higher site speed means your website is more mobile-friendly. Currently, people are using different devices to browse the internet. Mobile and tablets users have significantly increased in the last few years. So, you must optimize the speed to run your WordPress site on different devices. 

You can cut the operational cost of your WordPress website and make it more sustainable. Data reduction can lead your website to the economic use of resources. Power on the server, network, and user device can be managed by speed optimization.

Optimize WordPress Speed
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To get a competitive ground, you should optimize the speed of your website. Faster loading time will place your website in a higher rank among your competitors.

How to test the loading time of your WordPress website

There are many free online tools to check the loading time and overall health of your website. Put your website URL on the tool and check the result of the speed test. To assess your ratings and site improvement, you should regularly check your site speed.

Speed may vary depending upon page size, a number of requests, data caching, and content type. The home page is the starting point of a speed test. Now we are going to discuss some tools to check your website speed. 

Google PageSpeed Insights

This is a famous tool for WordPress speed optimization and overall health improvement. PageSpeed Insights did not highlight the website load time on the earlier version. It used to assess the mobile and desktop website and score it between zero to a hundred.

The latest version has been added new features and it also calculates your website speed. They have recommended tips to optimize site performance and loading time. Page speed over 90 means your website is fast enough to get a good rank. 

GT Metrix

GT Metrix is another popular tool that gives a visual representation of your site performance. It also includes a page speed score, page size, loading time, and the number of requests.

Your GT Metrix account will automatically analyze the performance of your website. You can keep a record of your reports on your device in any format. GT Metrix is a perfect tool to judge your site standard.

Pingdom

Pingdom is another easy to use tool which has similarities with GT Metrix. Unfortunately, Pingdom doesn’t provide you absolute rating. This tool is unable to recognize a CDN. Site performance is not fully compared with other websites.

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Ways to Optimize your WordPress website speed 

Select a better web hosting provider 

Hosting providers play a crucial role to speed up your WordPress website. Shared hosting provides unlimited bandwidth, space, emails, domains, and more. It fails to serve you quick loading time in a high traffic situation. Therefore, shared hosting fails to provide most of the uptime in a typical month. 

Shared hosting gives you bad performance due to shared space with other websites. There is no clear indication of how much optimized your web server is. 

Web hosting technology is now highly advanced at a cheaper rate. Dedicated cloud servers can give you extraordinary service at a minimal price. It is easy to get an optimized server such as amazon web service. You can set up these servers with a few clicks and run your website.

Read: The best free trail hosting for beginners and professionals

Use a lightweight WordPress Theme/ Template 

WordPress themes are available with lots of interactive and eye-catching features. Too many features increase the loading time and lower server performance. The solution is to use the lightweight or default theme of WordPress by customizing it. Using a lightweight theme will increase your website performance drastically. We will recommend using Astra which is the super lightweight theme ever. You can also use GeneratePress theme.

Reduce Image Size 

Images can significantly increase the size of a webpage. Reducing or optimizing the image size with tools without compromising the quality. There are many plugins available in WordPress for image optimization. By using these plugins, you can easily speed up your website and get your required image quality. One of the best plugin is Smush image optimizar.

Minify JS and CSS files

Google PageSpeed insight tool recommends a website to minimize the size of the CSS and JS files. Reducing the CSS and JS files improves the site-loading speed. Some manual fixing on your WordPress website can fix these CSS and JS files. There are some plugins available to meet this objective. You can use Perfmatters plugin.

Read: Perfmatters review: #1 WordPress speed optimizing plugin

Advanced Caching mechanism to Optimize Website

WordPress caching plugins are usefull tools to organize your caching rules for your website. There are some plugins available to set an advanced caching mechanism. A caching plugin will speed up your WordPress website significantly. You can use WP Rocket or WP Fastest Cache plugin.

Use CDN

Your site speed varies depending on your visitor’s location and your hosting location. CDN keeps your site loading speed fast for visitors from any location. CDN creates a mirror of your website for a different location. It serves a page to its visitor from the closest server which creates an optimized version. You can use free Cloudflare CDN.

Cleanup the WordPress database 

Delete unwanted files from your database to optimize the database size. It helps you to reduce the size of your backup files. Deleting spams, comments, fake users, drafts and unwanted content will optimize your site speed. We highly recommend to use WP Optimzie cache plugin.

Deactivate or uninstall plugins

Unwanted plugins will increase a huge amount of junk files on your WordPress. Deactivate and uninstall unused plugins to optimize your WordPress site speed. There are some plugins that can manage scheduled tasks to deactivate unwanted plugins.

Minimize external scripts

The loading time of your WordPress site increases due to the use of external script usage. Minimizing the use of script usage will drastically improve the speed of the website. You can use Perfmatters plugin to optimize external scripts.

optimize external scripts
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Turn off Pingbacks and trackbacks

Pingbacks and trackbacks are two pre-built components of the WordPress website. You will get an alert when your website receives a link. There are tools to check the available links on your website.

Pingbacks and Trackbacks service puts big pressure on the server resources. Linking your site means generating requests to WordPress several times. Websites can be attacked with DDoS techniques by this functionality. Turn off this functionality to speed up your WordPress website.

Read: How to prevent WordPress site from hack/brute force attack.

Conclusion Of WordPress Speed Optimization

There are multiple advantages of minimizing the loading time of your WordPress website. The visitors will get a great user experience when lading time is optimized. Optimized loading time will push up your website’s ranking in the SERPs.

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