The Good Landing Page Experience: Why Your Business Needs It?
The internet is flooded with websites that are poorly designed. This makes it difficult for you to find the information you need and eventually discourages your browsing.
A bad landing page experience can ruin a poor business’s reputation, no matter how good their product or service may be.
If you want to keep visitors on your website and convert them into customers, then take a look at these tips to make sure your visitors have a good landing page experience!
Today, I’ll talk about what makes a good landing page experience.
Before going to the main topic, I want to share what is actually landing page and its types first.
What is a landing page?
A landing page is a website that can be created to direct visitors, who click on an advertisement or link, to a particular web page or website.
The landing pages are often linked to social media sites, PPC campaigns, mobile apps, email campaigns, and SEO (Search Engine Optimization) in order to boost the brands and products.
Types of Landing Pages:
There are mainly three types of landing pages:
- 1. Sales/Conversion page
- 2. Webpage for your business’s website
- 3. Informational Landing Page
Which attributes describe a good landing page experience?
Let’s have a look at what are the most important things your landing page needs to have in order for visitors to have a good landing page experience.
Below is the correct answer to the question Which attributes describe a good landing page experience?
- Relevant and original content:
- Easy to navigate:
- Transparent of business:
Now see the deep analysis of the above points:
Relevant and original content:
The content on your landing page should be relevant to the advertisement that brought the traffic. The more relevant and original it is the better experience for your visitors.
Easy to navigate:
Your page should be easily navigable and search engines friendly. A website that is well-structured, navigable, and properly labeled offers an overall good experience to visitors.
Transparent of business:
The page should not be filled with jargon, industry-specific language, and obscure references. It should be user-friendly, colorful, and highlight the business’s brand image.
I have discussed what a landing page is and what are qualities it needs to have in order to provide a good experience for the visitors.
An overall Landing page is important because it can help you understand what people are looking for, how your visitors behave on your website, and where they are coming from.
It’s all up to you to choose whether you want to use landing page software or dedicate a lot of time and money to creating your own unique one.
But if you are a WordPress user, you can use the SeedProd plugin which is awesome for creating any type of landing page easily. SeedPord is the best landing page plugin that fully conforms to your needs and delivers a great design with powerful features.
I hope, now you have a good idea of what is landing page is and its importance.